This free Luma AI cost calculator shows what Luma AI will cost you per month and per year. Answer a few plain questions, and it picks the plan that fits and shows your total right away. It uses the prices on the official Luma AI pricing page, checked on November 3, 2026, so you can plan your budget before you sign up.
What is Luma AI?
Luma AI generates video and images from text and reference media.
Best for: Creators who want high-volume AI video generation on a large credit allowance.
How to use this Luma AI cost calculator
The calculator at the top of this page asks only what it needs to price Luma AI for you:
- How much will you generate with Luma? Pick the answer closest to you, and we match it to the right Luma AI plan.
- Choose how you pay. Tick the yearly box to see the annual price. If a plan is only sold one way, the calculator uses that price and says so.
- Read your answer. You see your best-fit plan and what it costs per month and per year. Open the plan list to compare every Luma AI plan at your numbers.
How much does Luma AI cost?
Luma AI starts at $25 a month at its lowest paid price. Your bill depends on the plan you pick and how many credits you use. Prices can change, so check the official page before you buy. The calculator above shows your total in about a minute.
Three self-serve plans with monthly credits. Annual billing saves about 17%.
See every price in the price and usage tables above.
What does each Luma AI plan include?
Luma AI Plus
Plus costs $30 a month on monthly billing, or $360 a year. On annual billing it is $25 a month, or $300 a year. It includes 10,000 credits a month. 10,000 credits a month.
Luma AI Pro
Pro costs $90 a month on monthly billing, or $1,080 a year. On annual billing it is $75 a month, or $900 a year. It includes 40,000 credits a month. 40,000 credits a month.
Luma AI Ultra
Ultra costs $300 a month on monthly billing, or $3,600 a year. On annual billing it is $250 a month, or $3,000 a year. It includes 150,000 credits a month. 150,000 credits a month.
Luma AI Team
Luma AI Team has no public price, so you need a quote from the vendor. Contact sales. Shared credits.
Is Luma AI cheaper on monthly or annual billing?
Annual billing is cheaper on Plus, Pro and Ultra. The largest saving is on Ultra, at $600 a year, or about 17% off the monthly rate. The trade-off is that you commit for a full year, so try a month first if you are not sure the tool will stick.
What will Luma AI cost for your team?
These budgets use the lowest-priced paid plan that fits, on monthly billing and before tax. Luma AI plans differ in features, so check that the plan has what you need.
- At 10,000 credits a month, you would pay about $30 a month on Plus, or $360 a year.
- At 30,000 credits a month, you would pay about $90 a month on Pro, or $1,080 a year.
- At 100,000 credits a month, you would pay about $300 a month on Ultra, or $3,600 a year.
When should you upgrade your Luma AI plan?
Upgrading makes sense when a higher limit or a feature you need is worth more than the price step. Here is what each step costs, using regular prices.
- Moving from Plus to Pro adds $60 a month, or $720 a year, and takes you from 10,000 to 40,000 credits.
- Moving from Pro to Ultra adds $210 a month, or $2,520 a year, and takes you from 40,000 to 150,000 credits.
What hidden Luma AI costs should you watch for?
- The page does not list a free plan or a top-up price.
- Team and Enterprise are contact-only.
- Credit use depends on the model and video length, so test before you commit to a year.
How should you budget for Luma AI?
AI image and video tools almost always bill in credits, and credits go much faster than the plan page suggests. A short high-quality video can use as many credits as dozens of images, and failed or rejected attempts usually still count.
To budget for Luma AI, work out how many finished assets you need each month, then multiply by the number of attempts it takes to get one you would publish. Three to five attempts per keeper is a sensible starting guess until you have your own numbers. Enter that total in the calculator instead of the number of final videos.
How can you lower your Luma AI bill?
- Draft with cheaper settings or shorter clips, then render the final version at full quality.
- Write and test your prompt on stills or short clips before spending credits on long renders.
- Check whether unused credits roll over before choosing a bigger plan for one busy month.
- Batch your production into one or two sessions so you can drop to a smaller plan in quiet months.
- Compare the price of a top-up with moving up a plan, because one is often much cheaper.
What are the main Luma AI alternatives?
If Luma AI does not fit your budget, compare it with these tools. Prices are the lowest paid rates on each official page and may need annual billing.
| Tool | Lowest paid price | Free plan | Best for |
|---|---|---|---|
| Luma AI | $25/mo | Not listed | Creators who want high-volume AI video generation on a large credit allowance. |
| Runway cost calculator | $12/mo | Yes | Video creators and studios producing AI-generated shots. |
| Pika cost calculator | $8/mo | Yes | Creators making short, shareable video clips. |
| Adobe Firefly cost calculator | $9.99/mo | Not listed | Designers and marketers already working in Adobe tools. |
Luma AI cost FAQ
How much does Luma AI cost per month?
Plus is $30 a month, Pro is $90 a month, Ultra is $300 a month. Team is priced by quote. Prices were checked on November 3, 2026.
How does Luma AI pricing work?
Three self-serve plans with monthly credits. Annual billing saves about 17%.
Does Luma AI have a free plan?
The Luma AI pricing page does not list a free plan. Check the official page for any current trial.
What is the cheapest paid Luma AI plan?
Plus has the lowest regular price at $30 a month. Check that its limits suit you, since the cheapest plan is not always the best value.
Is Luma AI cheaper on annual billing?
Yes. For example, Plus is $30 a month on monthly billing and $25 a month on annual billing, which saves $60 a year.
What should I watch out for with Luma AI pricing?
The page does not list a free plan or a top-up price. Team and Enterprise are contact-only. Credit use depends on the model and video length, so test before you commit to a year.
How accurate is this Luma AI cost calculator?
It uses the prices on the official Luma AI pricing page, checked on November 3, 2026, and adds them up for your plan, team size and usage. Treat the result as an estimate. It leaves out tax, optional add-ons and any discount you negotiate, and prices can change.
Get your Luma AI cost estimate
Now put in your own numbers. The Luma AI cost calculator at the top of this page gives you a figure in about a minute. Use it before you pick a plan, then check the official page, since prices change. Still deciding? Compare other AI tools.
Source and last checked date
These prices come from the official Luma AI pricing page, last checked on November 3, 2026. Prices can change, so confirm on that page before you buy.
More in AI image and video: Adobe Firefly cost calculator, Runway cost calculator, Synthesia cost calculator, HeyGen cost calculator, Descript cost calculator, Pika cost calculator, invideo cost calculator. Or browse all AI tools.